CSUN’s EIM program is ideal if you desire a high-level career in the entertainment industry. Designed in collaboration with industry experts, this program is uniquely positioned to equip you with the skills, knowledge and expertise to excel in this dynamic and ever-evolving industry.

Apply Now

 
Fast Facts
  • Fall 2026 Application: Now Accepting Applications
  • Priority deadline: March 17, 2026
  • Program mode: 100% online | Cohort format
  • Program duration: 2 years (36 units)
  • Financial Aid available
  • No GRE Required
Best Colleges - U.S. News & World Report Rankkings badge
CSUN Ranked one of the Best
Colleges by U.S. News & World Report
Ranked top 25 music schools 2018 by The Hollywood Reporter badge
CSUN Ranked Top 25
Music Schools
Ranked Best Colleges by Money badge
CSUN Ranked one of the
Best Colleges by Money
NOT READY?
Get In Touch

Are you industry-ready?

CSUN's EIM program doesn't just react to industry trends – it anticipates them. We're committed to not only meeting growing workforce needs but also shaping the future of the entertainment industry. Our graduates will be the leaders, decision-makers, and innovative problem-solvers who drive the industry forward in the years to come.

You’ll learn how to:

  • Identify successful content, capitalize on potential ideas, and spot emerging global trends.
  • Develop, pitch and launch highly lucrative entertainment projects.
  • Create and use budgets, financial statements and controls, and various financing tools.
  • Understand and apply media contracts, intellectual property laws, and industry regulations.
  • Leverage data-driven insights to make strategic decisions in the entertainment business.
  • Master production pipelines, including virtual production and animation/VFX.

Apply Now

Why you'll love us.

  • NO TEMPLATES, EVER.

    At CSUN, we don't fill courses. We build them, entirely from scratch, each and every time we launch a program. This leads to a unique education, with real and lasting outcomes in your career.

  • EXPERT INSTRUCTION AND DESIGN.

    Our world-class faculty design and teach all courses, helping you gain today’s most in-demand skills – and bringing the industry directly to you.

  • GROUP-POWERED LEARNING.

    When you enroll, we place you in a small, interactive group of peers from diverse organizations and industries. And from day one to graduation, you’ll learn and grow together.

  • VIP SUPPORT.

    As you earn your education, we’ll stay with you every step of the way, offering close, personal support when and where you need it.

Apply Now

Overview

This innovative, fully online program offers a solution to the growing skills crisis by equipping students with industry-relevant knowledge and expertise.

You'll build critical competencies and practical skills in areas like storytelling, script analysis, team management, content marketing, audience analytics, and entertainment law. Plus, before you finish, you’ll engage in an industry internship and a capstone project to put your skills to the test in a real-world scenario.

By leveraging CSUN's proximity to the entertainment capital of the world, the EIM program is uniquely positioned to equip the next generation of entertainment industry managers with the skills, knowledge, and experiences necessary to excel in this dynamic industry.

Apply Now

 

Career outlook

With over a quarter of a million jobs in Los Angeles, the entertainment industry is one of the largest regional employers. However, the sector is facing a significant skills shortage, with 69% of companies reporting a lack of required competencies, according to a 2021 survey. The EIM program, set to launch in Fall 2024, aims to alleviate this shortage, graduating its first cohort in Summer 2026 – just in time to meet the anticipated deficit of about 40,000 workers by 2025.

The U.S. accounts for a third of the global entertainment and media market.
6.9% of the total U.S. GDP is accounted to the U.S. media and entertainment industry
The market size of the U.S. media and entertainment industry is $717B

Ready To Learn More?

Watch about the CSUN Online Experience.

Median advertised salary for Advertising, Promotions, or Marketing Manager is $129,900 — Zippia, The Career Expert
Median advertised salary in California is $145,200 which is $15,000 more than the national average— Zippia, The Career Expert
The market size of the U.S. Media and Entertainment industry is $717 billion and is expected to grow at a CAGR of 8.9% through 2030.— Zippia, The Career Expert
The number of institutions offering a program in Arts, Entertainment, and Media Management increased by 15% between 2017 and 2021.— Zippia, The Career Expert
Between 2019 and 2023, U.S. Media and Entertainment digital ad spending are expected to increase by 81%.— Zippia, The Career Expert
Media and entertainment production and publishing revenues are expected to grow 5.5% annually from 2021-2025, to generate a total of $615.9 billion by 2025.— Zippia, The Career Expert

Frequently Asked Questions (FAQs)

Question: How many hours a week should I plan to dedicate to classes?

Answer: Credit-bearing programs conform to Carnegie hours (i.e., one credit equals one hour of class time, plus two hours of homework). Our programs usually have six to nine credits per term. Nine credits equal 27 hours a week dedicated to classes.

Question: After I submit my application, when will I receive a response about an admit decision?

Answer: Admission decisions are typically made four to eight weeks after the complete admission packet is submitted, including transcripts and all required supplemental documents.

Question: What is the typical class profile?

Answer: Students are professionals, typically with two to five years of experience. Usually, they’re in their mid-20s to mid-40s. Many students have families and work/life commitments.

Question: If I received my bachelor's degree from CSUN, do I have to include transcripts with my application?

Answer: No, we have access to your CSUN transcripts.

Question: How long will the program take to complete?

Answer: Ideally, the EIM program takes two years to complete.

Question: Will I have access to the University Library?

Answer: Yes. Students can take advantage of many resources through the University Library. Be prepared to show your registration receipt and a picture ID. Students in cohorts have full access to a large array of materials online.

For additional questions and answers, please visit our Frequently Asked Questions page.

Apply Now

CSUN elevate arrow

Request Information