CSUN’s EIM program is ideal if you desire a high-level career in the entertainment industry. Designed in collaboration with industry experts, this program is uniquely positioned to equip you with the skills, knowledge and expertise to excel in this dynamic and ever-evolving industry.
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With over a quarter of a million jobs in Los Angeles, the entertainment industry is one of the largest regional employers. However, the sector is facing a significant skills shortage, with 69% of companies reporting a lack of required competencies, according to a 2021 survey. The EIM program, set to launch in Fall 2024, aims to alleviate this shortage, graduating its first cohort in Summer 2026 – just in time to meet the anticipated deficit of about 40,000 workers by 2025.
CSUN's EIM program doesn't just react to industry trends – it anticipates them. We're committed to not only meeting growing workforce needs but also shaping the future of the entertainment industry. Our graduates will be the leaders, decision-makers, and innovative problem-solvers who drive the industry forward in the years to come.
At CSUN, we don't fill courses. We build them, entirely from scratch, each and every time we launch a program. This leads to a unique education, with real and lasting outcomes in your career.
Our world-class faculty design and teach all courses, helping you gain today’s most in-demand skills – and bringing the industry directly to you.
When you enroll, we place you in a small, interactive group of peers from diverse organizations and industries. And from day one to graduation, you’ll learn and grow together.
As you earn your education, we’ll stay with you every step of the way, offering close, personal support when and where you need it.
This innovative, fully online program offers a solution to the growing skills crisis by equipping students with industry-relevant knowledge and expertise.
You'll build critical competencies and practical skills in areas like storytelling, script analysis, team management, content marketing, audience analytics, and entertainment law. Plus, before you finish, you’ll engage in an industry internship and a capstone project to put your skills to the test in a real-world scenario.
By leveraging CSUN's proximity to the entertainment capital of the world, the EIM program is uniquely positioned to equip the next generation of entertainment industry managers with the skills, knowledge, and experiences necessary to excel in this dynamic industry.
Answer: Credit-bearing programs conform to Carnegie hours (i.e., one credit equals one hour of class time, plus two hours of homework). Our programs usually have six to nine credits per term. Nine credits equal 27 hours a week dedicated to classes.
Answer: Admission decisions are typically made four to eight weeks after the complete admission packet is submitted, including transcripts and all required supplemental documents.
Answer: Students are professionals, typically with two to five years of experience. Usually, they’re in their mid-20s to mid-40s. Many students have families and work/life commitments.
Answer: No, we have access to your CSUN transcripts.
Answer: Ideally, the EIM program takes two years to complete.
Answer: Yes. Students can take advantage of many resources through the University Library. Be prepared to show your registration receipt and a picture ID. Students in cohorts have full access to a large array of materials online.
For additional questions and answers, please visit our Frequently Asked Questions page.
Median advertised salary for Advertising, Promotions, or Marketing Manager is $129,900 — Zippia, The Career Expert
Median advertised salary in California is $145,200 which is $15,000 more than the national average— Zippia, The Career Expert
The market size of the U.S. Media and Entertainment industry is $717 billion and is expected to grow at a CAGR of 8.9% through 2030.— Zippia, The Career Expert
The number of institutions offering a program in Arts, Entertainment, and Media Management increased by 15% between 2017 and 2021.— Zippia, The Career Expert
Between 2019 and 2023, U.S. Media and Entertainment digital ad spending are expected to increase by 81%.— Zippia, The Career Expert
Media and entertainment production and publishing revenues are expected to grow 5.5% annually from 2021-2025, to generate a total of $615.9 billion by 2025.— Zippia, The Career Expert
